The automotive sector is one of the prime drivers of Indian economy. Economic liberalization policies adopted by government of India have primarily propelled India into the big league, with many global automotive players seeking to establish their operations in India. In fact in the last five years, India has turned into a big trade mart for the Automobile Industry, registering a growth rate of 15-27 percent.   And interestingly, the rise of Indian middle class and the simultaneous rise of the economy over the past few years have only charmed global auto majors to the Indian market. Moreover, India’s highly trained cheaper workforce has only added to its emerging status as a global manufacturing hub. All these plus points of the Indian markets on one hand and the recession faced by the auto sector in the developed markets like Europe, US and Japan on the other, have only resulted in increased capital flow to the Indian automobile sector.   Moreover, Indian car manufacturers are earning rare reviews in the wider world. According to Global 200: The World’s Best Corporate Reputations List, compiled by US-based Reputation Institute, India automaker, Maruti Suzuki India Ltd (MSIL) has earned the status of being the fourth most reputed auto company in the world, even ahead of its parent company Suzuki Motor Co of Japan.   Indian a big mart for original equipment manufacturers (OEMs)   Tata and Mahindra & Mahindra are the leading names in the Indian original equipment manufacturers (OEMs) segment, creating waves on the global arena too. And given the stiff competition, Indian OEMs are continually upgrading their technology and are producing superior quality vehicles.   Indian original equipment manufacturers (OEMs) like Tata and Mahindra & Mahindra are leading from the front on the global scene. And with India Inc facing increased competition from the global players, Indian OEMs have also been upgrading their technology and are manufacturing better-quality vehicles.   ‘Economical Engineering’ has being the flavour of the Indian automotive industry, with Indian OEMs making the best use of its cost-efficient and highly –skilled work force. Also, the skillfulness of their suppliers has helped them in reducing costs and the manufacturing time. In fact, OEMs all across the globe are making a beeline to India to gain access to India-based design and development centers.   Production   In the recent years, India has emerged as the big mart for foreign automotive manufacturers.   • Japanese auto major, Nissan Motor Co, has chosen India among the five low-cost countries to manufacture its GenNext compact cars, including the Micra.   • Hyundai has converted India into its global hub for manufacturing small cars. By 2013, the company plans to invest US$ 1 billion in its second plant in Chennai. The company is also planning to invest US$ 40 million in its R&D facility in Hyderabad.   • General Motors till date has invested around US$ 1 billion into its Indian operations. The factory of its small car, Spark has been set up in Maharashtra, with an investment of US$ 300 million. The company also intends to make India its focal point for manufacturing of export engines, power trains as well as cars for neighbouring countries like the US and Europe.   • Mercedes-Benz plans to invest around US$ 64. 21 million in its plant near Pune. The plant will apparently have a production capacity of 2,500 trucks and buses and 10,000 cars over two shifts every year.   • Renault has entered into partnership with Nissan Motors to set up a manufacturing facility near Chennai at a cost of US$ 901.35 million to manufacture 400,000 cars annually.   • Skoda Auto is planning to make India its regional manufacturing hub. The company plans to start manufacturing cars in India by 2010 with a target of 50,000 units.   • Tata Motors plans to manufacture 80,000 units of its much awaited Nano at its Pantnagar plant in Uttarakhand in 2009-10. The mother facility at Sanand, in Gujarat, may be fully operational by 2010-11 and will have a capacity of producing 1, 50,000 cars annually.   Exports   Export figures of 2008-09 are a testimony to India’s growing status as big trade mart for the automobile industry. As per the data released by the Society of Indian Automobile Manufacturers, the passenger car sales in the overseas markets registered a growth of 63.01 pe+r cent during April-January 2008-09.   Exports scaled up to 2, 71,999 units as against 1, 66,859 units in the corresponding period in the previous year.   The growth in exports is primarily driven by Hyundai Motor India, followed by other auto companies such as MSIL, Mahindra Renault, Fiat India Automobiles, General Motors India and Honda Siel Cars India.   During April-December 2008, Hyundai Motors registered a growth of 100 per cent in exports with 198,600 units.   At 620,880 units as of December 2008, Bajaj Auto has clocked an increase of more than 35 per cent in exports.   Mergers& Acquisitions (M&As)   M&As have emerged as the key driving force in the Indian automobile industry. Recognizing India’s potential as a big automobile trade mart, Japanese, European, Korean, French, Italian and American automobile companies have either set up their manufacturing base in India or have joined hands with Indian automotive firms to launch new products in the Indian market. The list comprises Toyota, Renault, Nissan, Fiat, Kawasaki, Honda, Cummins and many more. Even, Indian companies have gone ahead and acquired foreign automobile companies to strengthen its presence in the global market.   One of the most publicized acquisitions in 2008 has been that of Jaguar-Land Rover by Tata Motors for US$ 2.3 billion. Even Mahindra & Mahindra had taken over three Italian companies - G R Grafica Ricerca, Metalcastello and Engines Engineering, during that period.   Other significant developments in this area include:   • Tata Motors,is planning to set up a dealership network for Jaguar-Land Rover in India. • The Auto Park established in Andhra Pradesh has received a whopping investment over US$ 401.55 million from about 34 automotive ancillary units.   • Toyota Kirloskar Motor Private Ltd (TKM) will be investing an added US$ 311 and around 83 million in its second plant, thereby taking the total investment in the plant to US$ 641.74 million.   Preserving Growth   • Mercedes Benz India witnessed strong growth in 2008 with 3,625 cars (46 per cent growth), 240 trucks (53 per cent growth) and 16 bus chassis being sold.   • BMW India sold over 2,500 units in 2008. In January 2009, for the first time ever, BMW beat Mercedes Benz in terms of sales, by selling 270 cars and sports utility vehicles (SUV) while Mercedes Benz, sold 89 units in January 2009.   • Audi reported sales of 1,050 units in 2008, a three times rise over 2007.   Luxury models to be launched soon include:   • BMW India launched the new BMW 3 Series for India in January 2009.   • German sports car maker Porsche will be introducing its Panamera in September 2009, which will be priced over US$ 1, 72,344.   • Skoda Auto India will be launching its three new variants of its hatchback Fabia in 2009. The company will also introduce a sports utility vehicle Yeti, in 2010.   India a big mart for Small Cars & Hybrid Cars   Electric car Reva is very much popular in South India. Other markets are also coming under its influence with too much emphasis now on going green these days. Few other car manufacturers like Hero Electric and M&M are also planning to launch electric versions.   The euphoria that Nano car generated has also inspired other auto giants to cash in on the massive potential of the small car segment.   According to the survey carried out by Invest India Incomes and Savings Survey 2007, by IIM Data works and another study by CRISIL Research, there is a colossal demand for entry level cars in India. And as per the survey there is a demand for 1.6 million small cars in India. So naturally, all auto giants have pulled up their socks towards capitalizing in on the prospect of this segment.   1. Fiat plans to roll out 'Grande Punto'—plan in the new small car segment.   2. General Motors plans to launch its new mini car next year from its Talegaon plant, close to Pune.   3. Tata Motors is all set to offer new version of its Indica.   4. Honda intends to unveil 'Jazz', while Volkswagen plans to launch Indianised version of its popular 'Polo compact.   5. Even Toyota and General Motors may join the bandwagon by 2010.   6. India launched its first hybrid car, Honda's 'Civic', in June 2008, Indian majors like Tata Motors and Mahindra & Mahindra are also planning to launch hybrid cars.   7. BMW also plans to launch its hybrid car to India.   Automotive Mission Plan 2006–2016 to Sustain India’s Status as Big Trade Mart for Automobiles   The idea behind Automotive Mission Plan (AMP) 2006–2016 is help India emerge as a big trade mart for design and manufacture of automobiles and auto components.   As per the AMP, India would continue to be largest tractor and three-wheeler manufacturers in the world and also world's second largest two-wheeler manufacturer. By 2016, India will be the world's seventh largest car producer and fourth largest truck manufacturer. Moreover, by 2016, the automotive sector would contribute 10 percent to country's GDP from current level five per cent.

  The Indian food industry is hailed as the sunshine industry of India. The current market size of Indian food market is around US$ 182 billion, and as per latest reports, the Indian food industry comprises nearly two thirds of the total Indian retail market.   Growing economy, surplus food, shift in consumer consumption pattern, have put the Indian food industry on the fast track.   According to consultancy firm McKinsey & Co, the retail food sector in India in 2008 was worth US$ 70 billion, which will reportedly scale up to around US$ 150 billion by 2025. The world food industry would grow to US$400 billion from US$ 175 billion. This means, India’s food industry will form a major part of the world food industry.   RNCOS, an industry research firm, sometime back had released a new market research report titled “Indian Food, Beverages and Tobacco Market Forecast till 2011”.   The key findings of the report are as follows:   • Consumer spending on food, beverages and tobacco in India is estimated to grow at a CAGR of 12.2% during 2007 to 2011.   • The continually expanding Indian processed food market will catch the attention of foreign companies.   • Street hawkers will face stiff competition from fast-food outlets. • Consumption of soft drinks will accelerate from 11% during 2002 to 2006, to 12% during 2007 to 2011.   • Production of branded snack food is estimated to grow at an annual rate of 20% in upcoming 2-3 years   • The country has evolved into a big mart for whisky, so India will be significant global spirits market in the next 3-4 years.   India a Big Mart for Spices   Despite the so called recession, Indian spice producers are laughing their way to the banks, with spice exports from India being valued at over $11 billion, in 2008-09. India exported spices and spice products valued at US$ 1.02 billion. In 2007-08, India exported spices and spice products worth US$ 1.10 billion.   India a growing Trade Mart for Food Processing Industry   The food processing industry is steadfastly growing at 14 per cent as compared to 6-7 per cent growth in 2003-04. Moreover, the industry has reportedly received foreign direct investments (FDI) totaling US$ 143.80 million in 2007-08.   Notwithstanding its growth, India’s share in the exports of processed food in global trade is meager 1.5%; while the size of the global processed-food market is around US$ 3.2 trillion. This indicates that both investors and exporters are yet to cash in on from the Indian food and processing industry.   Such being the situation, India has charted out stimulating strategies to double its processed food production by 2015, and therefore will be establishing 10 food technology parks in an attempt to achieve this.   A Mega Food Park under the Ministry of Food Processing has already been unveiled at Shirwal near Pune.   India a Big Mart for Snacks and Confectionery industry   The Indian Snacks and Confectionery industry is estimated to be worth US$ 3 billion. Segregated into organized as well as unorganized sector, the organized sector of the snack market is currently registering a growth rate of 15-20%, while the growth rate of the unorganized sector is around 7-8%.   India a Big Mart for the Dairy industry   As per 2007 estimates, the Indian dairy sector is worth US$ 62.67 billion. The sector has been growing at a rate of 5 per cent a year. The dairy exports in 2007–08 clocked US$ 210.5 million against US$ 113.57 last financial year, while the domestic dairy sector might cross US$ 108 billion by 2011.   India a Big Mart for the Beverage industry   Taking into consideration India’s speeding beverage mart, cold drinks giant Pepsico is gunning for India. As per the latest reports, the company plans to invest over $220 million to enhance its existing capacity.   The market for carbonated drinks in India is worth US$ 1.5 billion, while the juice and juice-based drinks market is worth US$ 0.25 billion. Fruit-drink market is growing at the rate of 25%. It is the one of the fastest growing in the beverage market. Sports and energy drinks too have a good market in India.   The market for alcoholic drinks has been growing consistently.   India a big mart for Food Chains and Restaurants   The food and grocery market in India is reportedly the sixth largest in the world, a prospect inspiring enough for big retail food chains to scale up their operations in India. As per the latest reports, McDonald’s is planning to open 40 new outlets across the country in Mumbai, Chennai and Hyderabad. At present, the company operates 160 outlets.   Food and grocery retail comprises 70 per cent of the total retail sales. And the good news is that this segment is growing at an unbelievable rate of 104 percent.   Even today, ninety nine of these segments are unorganized and therefore there is massive scope for growth especially for the organized sector. The organized food retail market comprises restaurants, fast food outlets, coffee houses etc.   Private funding in the food industry   As per the latest reports the total amount of private investment in the food processing sector for the next three years will be around US$ 23 billion.   * Adani Wilmar, the owner of Fortune edible oil brand, plans to invest close to US$ 199 million in soya and mustard oil projects.   * Reliance Industries Ltd will probably invest US$ 1.25 billion in a dairy project.   Government Initiatives to boost India’s prospect at the global level   * Food processing industries have been listed as one of priority sectors for bank lending.   * Zero excise duty on fruit and vegetable processing units   * Foreign equity up to 100 per cent is permitted for most of the processed food items   . * Zero excise duty on items like fruits and vegetables products, condensed milk, ice cream, meat production.   * The excise duty on ready to eat packaged foods and instant food mixes has been brought down to 8 percent from 16 percent.   * Excise duty on aerated drinks has been brought down to 16 per cent from 24 per cent.

  With growing number of private hospitals offering the best of medical services in the world, India has been evolving as a big mart for medical tourism business, which is reportedly growing at the rate of 30 per cent each year.   India is known to offer quality and cheap health care services to foreign tourists. As per the study carried out by Confederation of Indian Industry (CII), the Indian medical tourism industry will become a $2.3 billion business by 2012. In 2007, India treated nearly 450,000 foreign patients, thereby bagging the second position in the medical tourism realm.   India is in the process of becoming a Big Mart for Medical Tourism owing to the following advantages:   * Indian medical services cost 30% less as compared to Western countries and they are considered to be the cheapest in South-east Asia.   *India has large number of English speaking doctors, nurses, guides and medical staff. This makes it easier for foreigners to communicate with the Indian doctors.   * Indian hospitals do extremely well in cardiology and cardiothoracic surgery, transplants, joint replacements, dental care, cosmetic treatments, Orthopaedic surgery and more.   * The medical services in India comprise, full body pathology, comprehensive physical and gynecological examinations, audiometry, spirometry, Chest X-ray, 12 lead ECG, 2D echo Colour Doppler, gold standard DXA bone densitometry, body fat analysis, coronary risk markers, cancer risk markers, high strength MRI etc.   * All medical treatments are carried out using the latest, technologically advanced diagnostic equipments.   * Indian doctors have achieved excellence in performing successful cardiac surgeries, bone marrow transplants, liver transplants, orthopedic surgeries and other medical treatments.   * The expenditure incurred for Infertility treatments in India is almost 1/4th of that in developed nations. The accessibility to modern reproductive techniques, such as IVF, and an array of Assisted Reproductive Technology (ART) services have made India an infertility treatment hub.   Medical Consultation and Surgery   India is the looked upon as the ideal medical destination for surgery and treatment, because of the numerous government hospitals and private tertiary care medical institutions with International JCI (Join Commission International) Accreditation. Most of these hospitals rank among the best in the world. They are well-equipped with the most modern and sophisticated technologies. The panel of internationally trained Consultants and Surgeons in India, backed by specialist medical teams, ensure total patient care with high success rates. The best thing being the cost of Medical consultation and surgeries is very affordable. The most important surgeries which foreigners prefer to carry out in India are listed below:   Infertility Treatments Heart/Cardio Surgeries Cosmetic Treatments Eye Care Dental Care Orthopedic Surgeries Organ Transplants   India a big mart for alternate system of medicines like ayurveda   Ayurveda   Ayurveda is the oldest form of medicine, and lore has it that its guiding principles were scripted by Hindu Gods, and written texts available date back to 3500 years. This probably makes it the earliest medical science available that believes in the blending of physical, mental, social, moral and spiritual welfare. India has been proactively propagating its usefulness via various global networks. Consequently, many foreign companies have started realizing the effectiveness of this science. People from U.S.A., U.K., Russia, Germany, South Africa, Hungary and other parts of the world visit India to get treated by Indian Ayurveda experts.

  The exports of Gem and jewelry seem to be back on track. Gold jewelry exports in May recorded a growth of 158 per cent at Rs 3,911 crore against Rs 1,513 crore in April.   Cut and polished diamond, exports increased by 18 per cent to Rs 4,528.76 crore (Rs 3,847 crore) in May.   Total exports including coloured gemstones and rough diamonds increased by 55 per cent at Rs 8,887 crore (Rs 5,749 crore).   India is rising as the world’s largest trading centre and B2B platform of gold, gems and jewelry selling offers aiming US$ 16 billion by 2010. The industry has a rich resource pool of skilled manpower for designing and producing high volumes of fine jewelry at low costs.   Diamonds made-in-India   Only few Indians are aware of the fact that India has the largest diamond cutting and polishing centre in the world. Simply put, 9 of the 10 diamonds sold world over is cut and polished in India. In 2007-08, India exported cut and polished diamonds worth US$14.18 billion in 2007-08.   Booming Retail Sector   The Indian gems and jewelry sector so far, was an unorganized sector. However, with new age customer becoming more brand conscious and quality conscious as well, the demand for branded jewelry is gaining fresh impetus. As per Mckinsey report, the demand for branded jewelry will be worth US$ 2.2 billion by 2010.   Also, the government has permitted 51 percent FDI in single brand retail outlets, alluring both global and local players to this sector.   As per the report published by Technopak Advisors on the Changing Retail Landscape in India, the jewelry and watches market is worth US$ 13.70 billion. And it is estimated to register a 12 per cent growth by 2012, reaching US$ 23.60 billion.   The World Gold Council recently informed that the size of India's gold coin market is worth US$ 2.11 billion.   In an attempt, to enhance the demand during recession, jewelers are introducing novel designs in light weight jewelry.   India Gems and Jewelry Exports   As per the figures released by the Gem & Jewelry Export Promotion Council (GJEPC), the exports of gems and jewelry, registered a growth of 1.45 per cent during 2008-09, driven by gold jewelry exports. This includes medallions and ornaments. In 2007-08, the country exported gems and jewelry worth US$ 20.8 billion.   Gems and jewelry amounting to US$ 17.79 billion was exported during April 2008 to February 2009. Notably, rough diamond exports stood at US$ 712.09 million, an increase of 43 per cent over the corresponding period previous year.   The United Arab Emirates (UAE) was the largest importer of gems and jewelry made-in-India in 2008-09; this was followed by Hong Kong and the US. Of the India’s total merchandise exports, the gems and jewelry made-in-india accounted for 13 per cent.   The export industry mainly consists of small-to-large units set up in various special economic zones (SEZs) delivering diamond-studded jewelry.   Government schemes for export promotion   The Indian government has introduced favorable foreign trade policies to boost the booming gems and jewelry industry of India   * Foreign direct investment (FDI) up to 100% is allowed in gems and jewelry through the automatic route   * The government has reduced import duty on platinum and has exempted coloured precious gems stones from customs duty.   * Import of Rough, semi-precious stones are duty-free.   * Import of Metals other than gold and platinum are duty-free up to 2 per cent of freight on board (f.o.b) value of exports.   * Rejected jewelry imported is duty-free up to 2 per cent of f.o.b value of exports.   * Establishing of SEZs and gems and jewelry parks to boost investment in the sector.   * In May 2007, the import duty on polished diamonds, abolished.   * The government has raised the limit value of jewelry parcels for export through foreign post office (including via speed post) from US$ 50,000 to US$ 75,000   • The export of coloured gemstones on a batch basis has been permitted.

  Old is gold, they say. This cliché perfectly suits our Indian textile and apparel industry. One of the oldest yet counted among the top most sectors of the country; the industry has evolved into being one of the largest foreign exchange earning sectors of the country.   Today, the Indian textile and apparel sector accounts for around 4 per cent of the gross domestic product (GDP), 14 per cent of industrial production and more than 13% of the country's total export earnings. In fact, the sector is witnessing unprecedented growth, providing employment opportunities to more than 35 million people.   The Indian textile industry is projected to be about US$ 52 billion and probably may reach US$ 115 billion by 2012. The local market may too receive a boost; from US$ 34.6 billion it may probably register US$ 60 billion by 2012. In fact, India's exports probably will increase from 4% to 7 % in the upcoming years.   India's textile exports have climbed up from US$ 19.14 billion in 2006-07 to US$ 22.13 billion in 2007-08, clocking a growth rate of over 15 per cent.   Textiles and Apparels, Made-in-India Export Figures   As per the data released by Ministry of Textiles, textiles worth US$ 15.27 billion were exported by India during April-December 2008.   Textiles, handlooms and handicrafts made-in-India are exported to over 100 countries. In fact, US have become the largest buyer of Indian textiles and apparels. Readymade garments (RMG) made-in-India form almost 41% of total Indian textile exports. RMG exports were worth US$ 9.06 billion in 2007-08. During April 2008-February 2009, RMG exports reached a figure of US$ 8.59 billion, an increase of 4.86 per cent over the corresponding period of 2007-08.   Also, apparel has grown into the second largest retail category in the country. Interestingly, the local apparel retailing industry is reportedly around US$ 2.7 billion and despite recession it is likely to grow at 5-7% in 2009-10.   Textile and Apparel Sourcing   India is fast emerging as the global textile and apparel-sourcing hub with its massive multi-fiber raw material base, well set production base, design competency and expert labour force.   According to the Confederation of Indian Industry-Ernst & Young Textiles and Apparel Report 2007, the Indian sourcing market is projected to grow at an annual average rate of 12 per cent from an estimated market size of US$ 22 billion-US$ 25 billion in 2008 to US$ 35 billion-US$ 37 billion by 2011.   Also, world's renowned fashion brands such as Hugo Boss, Diesel and Liz Claiborne are increasing their sourcing from India.   Government schemes to boost the textile exports   In an attempt to increase India's share in the world textile market, the government of India has launched a number of crucial schemes like:   • 100% FDI flow via the automatic route.   • De-reservation of readymade garments from the small-scale industries sector in 2000.   • In February 2000, Technology Mission on Cotton was introduced to ensure that quality raw material available at competitive prices.   • In 1999, Technology Upgradation Fund Scheme (TUFS) was launched to assist upgradation of the textiles industry. Now seeing its popularity it has been given further extension till 2011-12. A total of 18773 applications at a project cost of US$ 24.91 billion have been sanctioned under TUFS upto March 31, 2008.   • 40 textile parks are being established under the Scheme for Integrated Textile Parks (SITP) which will bring in investment worth US$ 4.38 billion.

  Man is an animal requires body coverings to protect him from the environmental hazards. For protection we wear cloths but each one of us knows very well that in Stone Age ancient man used to cover himself with the skins of animals he killed. This is the first leather product was being used in the world. And this made Leather Products as one the first manufactured material of the world. This is the natural commodity valued very high around the world. Hence there is limited availability of leather crafts and these products are expensive too. However these products are always in big demand.   Leather accessories have become an essential part of our everyday life. Initially leather was used only for clothing purposes and for making footwear. But after that saddles and armors were also being prepared from leather. As the time passed it was being used for making many other things innovatively and creatively. It is being preferred for manufacturing many accessories & objects due to its sturdy and flexible features. Today we can see the wide range of leather goods, objects and variety of accessories in the market manufactured from leather. Even being used in making variety of things, the main application of leather is in the footwear industry. Anything made and manufactured from leather possess very classy, sophisticated and tasteful look. Leather bags, Briefcases, Wallets, Tooled belts, Purses & accessories, Handbags, Luggage, leather craft, Albums, Address books and travel accessories are the some of the leather crafts being used extensively by many of us.   As man is interested in innovation and variety, there are many new and exclusive varieties of products in leather also. The latest varieties in leather products include: Hand finished embossed leather belts, vegetable tanned kangaroo skin wallets, purses, coin purses & card holders, glasses cases, key-ring holders etc. The original Leather Saddle Stool and calico carry bags, Crocodile and shark skin belts and wallets.   India is one of the countries, very famous for the leather crafts. Leather industry and Leather Products Manufacturers has become one of the largest industries in India. In the current date, India exports many leather goods such as shoes, bags, wallets, belts, jackets, staffed toys etc. throughout the world in a large quantity.   Along with style, fashion, standard leather crafts have traditional aspects too. Many regions of India encompass different traditions of leather crafts:   West Bengal is famous for the decorative leather crafts being made there. These decorative leather crafts are generally decorated with traditional motifs and geometrical patterns. Shantiniketani pattern is the famous pattern of leather crafts of Bengal.   Rajasthan is also recognized for its locally tanned leather crafts. Along with this Rajasthani decorative footwear is also famous worldwide. These are beautifully decorated with silk or metal embroidery, sequins and decorative beads. In Rajasthan Bikaner and Jaisalmer are the places where you can get decorative saddles for camels and horses.   Kolhapur, one the cities in Maharashtra state is famous for its traditional footwear called Kohlapuri chappals around the world. It’s the kind of footwear can be seen widely in large variety all over India.Madhya Pradesh is popular for its attractive red embroidered leather crafts. Gwalior, Indore are the cities most famous for production of leather crafts.  

  Fashion is something which keeps changing ever. Today it has become synonymous with the word ‘change’. It’s the thing that follows circular path. The adage, "what goes around comes around" is true for fashion by all means, which has been proved correct when the thing or style that was in fashion few years back is being adopted by us again after a lapse of time. It is really an interesting fact of today’s up-to-the-minute life that not only clothing but many other things follow fashion. We can experience that scores of things go in and out of the Fashion. It shows that many things have impact of fashion on them.   According to the current scenario we can say that every young and old is fashion conscious and try to follow every current style, but this was also with the people at olden days as they also were mindful of fashion. While talking about the craze of fashion in olden days, we should not forget Ancient Egyptians, who were fond of fashionable clothes and other accessories. Though their clothing style was simple and elegant, they were very careful about grooming their appearance. Their outfits were designed and crafted with great thought and care. Their consciousness about fashion and the clothing style gave them a unique cultural look in history.   It’s true that as compared to the olden days today the concept ‘Fashion’ is broaden by all the means and has acquired the larger area. There are many companies working for and on the concept of fashion. This shows that all the leading Fashion Apparel companies have significantly modified and expanded their business model. Attending many aspects, fashion industry has built many competitive advantages, based on new ways of delivering values.   Indian fashion designers and contributors of this industry are no longer confined to the domestic fashion and apparel market; they are gaining gratitude and fame from the whole world. This has become possible due to the various government policies as well as a boom in fashion industry. Indian designers are getting major breakthrough to showcase their talents through the medium of fashion shows. These days many of the fashion designers of India are showcasing their talent through the fashion shows that have been organized in India and other countries. This serves as the great platform for showcasing talent of upcoming designers. India is becoming the latest fashion hub for the fashioners as it is experiencing many inns and outs these days having many contributors in the industry. There are various patterns and styles of contemporary women clothing such as kaftans, tube dress, skirts, tunics, shirts and evening gowns with variety of designer work. Along with fashion in the styles and patterns of clothing, fashion is also for fabric material of the apparel. The clad fabrics like chiffon, silk, georgette, voile, cotton and crepe are in fashion currently. Also plunging necklines of various shapes and cuts in men's cardigans, polos, t-shirts with different shaped necks and sweaters create a lot of variation in dressings of men.

  Trade show is one of the best marketing tools that are available for global marketers who wish to communicate their products and/or brand to the public and other business-to-business sector users.   One of the main marketing objectives of business is to generate qualified offers that will finally convert into sales. After all, sales is the income of any successful business. It is important that you achieve high position for your company in the marketplace to support your company’s product and service promotion. This can help your customers to differentiate your company's products amongst the many rivals or competitors   Trade show represents the most attractive way to contact a group of people and serve a definite business all over the Globe.

The expense of the trade show accounts carries huge percentage of a company's marketing resources and funds; these trade shows stands for the most expensive and effective marketing and brand awareness. But sometimes, online transactions through trade show is more convenient and cheaper, as people get everything from the screen with a virtual environment. Trade show may balance the deficiency of B2B, as trade show transaction occurs between companies in a definite region with a definite time.   Assume about the offline event promotion, as your company may need as below:  

• Huge expenses of marketing
• Time to create global leads
• The cost to attend
• Buy, Design and manufacture a stall
• Print resources
• Other expenses like traveling of staff and more..,

  Every other day there are conferences , seminars, workshops and round the table conferences amongst the corporate world so to beat recession . But , has any body found any way out from recession in market .

If the answer is no , then gone are the days , now one can beat the recession at ease with Exhibition. In the market when demand is not there , then the demand has to be created since every good thing is meant for sold and buyers are there but they don’t buy by the time a need is not created in their mind. In the same manner , the recession has only one solution that is exhibition where b2b world gathers and shows the best product and demand and supply gets instantly created.

Further, to combat the costing , the online b2b exhibition is an option to be cherished for in order to beat the slackness and recession in the global market.

Online B2b exhibition is not only an alternative but is more effective and advantageous than offline exhibition in order to beat recession. Really , want to know how , then please read it very carefully:

a) No international Boundary – Online exhibition has deepest reach and penetration since any person at any point of time and from any part of the world can see the exhibitors products and services . No international boundary exist for the visitors who want to go for online exhibition, whereas, offline exhibition always have a barrier of international boundary. Since, entire world is for business and b2b portals just make it happen.

b) No Travelling – Neither the exhibitor need to travel to a place to show their products or service nor a visitor need to travel to see the products or services of the exhibitors.

c) Very Less Cost - The cost for travelling , lodging and boarding, cost of distribution stuff and manpower gets reduced to almost 5% .It is very cost effective since , costing is the need of the hour especially when entire world is pointing on costing.

d) No Time Limitation – Convenience is the other name of online exhibition since there is no restriction of time for visiting online exhibition. Any person can visit such exhibition at any time of day or night and see and find the products and services of his/her need. This is not possible with offline exhibition. With such innovative online B2b exhibition people don’t have to plan out time ,out of busy schedule to visit upto the place of offline exhibition but as per their convenience , it can be explored .

e) Maximum ROI- Business world always care for return on investment i.e profit , for them online exhibition always have maximum ROI in return .Since, not only it is cost effective and reaches maximum mass and targeted genuine audience but also more people can participate in exhibition.


f) Better Communication – On finding a particular exhibitor, a visitor can immediately contact him/her by email or call as entire details are available . It makes communication more effective and fast as well.

g) Maximum Exhibition can be Attended- One can attend atleast 5 online exhibitions at the cost of 1 offline exhibition. Moreover, frequency of participation also increases without much preparation and no need to settle again after visiting one exhibition before preparing for participating the other one.

h) Tension free- The term tension can include any and everything which is associated with offline exhibition . Whereas, online b2b exhibition is totally tension free and blended with latest technology to improve the chances of success.

i) Instant Branding - Since, entire world can see your product & therefore brand awareness is tremendous. Whereas, brand awareness is a long process & it takes time to get positioned to result into branding. With online exhibition, brand awareness & creation becomes not only easy, instant but worldwide as well.

The list of advantages are more and more …….just think once again !

Any Manufacturers, exporters, importers, suppliers, traders from any country of the world willing to participate in international online exhibition which is to start from 15th February 2009 on www.made-from-india.com. This event is going to be the worlds largest B2b Online exhibition held so far may contact at exhibition@made-from-india.com for further details .

  Gone are the days when one has to send communication through letters, fax or by other modes , today is the world of hi tech communicating modes say e-mail, sms, mms etc.   Trade show : New media of internet has dominated the business as well, so is the high time when online exhibition should replace the offline exhibition. Since, online exhibition has following benefits:   a) No traveling b) Deep reach c) Less cost d) More profit e) 24 hrs live f) No international boundary g) More ROI h) More exposure   in the history of b2b portals of the world including India , the online exhibition is for the first time introduced by www.made-from-india.com which is going to see not only area specific exhibitions but also industry specific exhibitions.   The first phase of exhibition is to start from 14 December 2008 and will last unto 31st January 2009 in which prominent exhibitors of Indian industrial belts i.eAhmedabad, Aurangabad, Rajkot, Mumbai, Surat and vadodara will be highlighted.   During second phase, from 15the February 2009 to 31st March 2009, industry specific exhibitions will be for cotton, pharmaceutical, plastics, chemicals etc. This will also highlight some prominent manufacturers from entire world, since industry specific will be international exhibition.   This exhibition is going to be a great boon for manufacturer, exporters, importers, traders etc of entire world.